App for Logistic Domain
A web platform for a leading North American freight brokerage that connects shippers with carriers. The goal: cut the manual coordination behind every load and give both sides live visibility over freight movement, pricing, and paperwork.
Process
How it came together
Discover
Shadowed brokers and dispatchers to map how loads were matched, priced, and tracked across phone calls and spreadsheets.
Define
Framed the core problem — fragmented load visibility — and prioritised broker, shipper, and carrier journeys.
Ideate
Sketched load-board concepts and negotiation flows, validating them in weekly working sessions with operations teams.
Prototype & Test
Built interactive prototypes of the booking flow and ran task-based usability tests with active brokers.
Design & Handoff
Delivered a high-fidelity design system covering dashboards, tables, and status timelines for the engineering team.
Solution
What shipped
Smart Load Board
A filterable, real-time board that matches available carriers to open loads and surfaces the best-fit options first.
Live Shipment Tracking
End-to-end status timeline for every shipment, replacing check-in phone calls with proactive notifications.
Carrier Onboarding
A guided, document-aware onboarding flow that reduced carrier setup from days to hours.
Screens