App for Logistic Domain
Web and mobile applications for a North-American freight brokerage, connecting shippers and carriers for efficient freight movement.
The client is the innovation leader in truck brokerage and less-than-truckload freight transportation — a leading supply chain partner to blue-chip companies across every major industry, with a sole focus on freight transportation. Their global network of 749 locations and approximately 43,000 employees helps shippers manage their supply chains most efficiently, using advanced technology for the movement of goods.
Problem Statement
The system needs to provide a comfortable, secure, and easy business-process model for both shippers and carriers — which requires a well-defined, strong fundamental UX to build and run the set of applications that serve best-in-class service for large, medium, and small-scale shippers, carriers, and fleet owners.
The customer service portal wanted a simple, easy-to-use application for its business partners and customers — getting a quick quote, finding the best carrier partner, and placing and tracking the order until the shipment completes. The carrier portal needed a well-designed, intelligently-suggesting load board that keeps carriers engaged and supports the business.
The Users
Shippers
who wanted to ship their commodities from one place to another.
Carriers
who own one or multiple trucks and provide the support to make the shipment happen.
The Solution
- Defined a UX solution by conducting research and analysis, creating user personas, defining user journeys, developing information architecture, designing wireframes and prototypes, conducting usability testing, implementing the solution, and iterating as necessary.
- Through this process, created a comprehensive UX solution that met the users' needs and delivered a positive experience.
Deliverables
Differentiators
- Customers were able to find the best quote in the market through the improved design solution and experience.
- Carriers were able to find the best loads in their geo-location — ones that pay well, without a lot of strain — through the web and mobile applications.
Outcome
- Remarkable business impact in terms of revenue shift.
- Increased volume of shippers and carriers onboarding.
- Top user-ranked carrier mobile application on both iOS and Android.
Design Screens