Stock Market app
A trading and analysis platform for Indian retail investors that blends market data, prediction signals, and purchasing into one flow. The aim: help everyday investors act on insight, not noise.
Process
How it came together
Discover
Interviewed retail investors across experience levels to map how they research, decide, and execute trades.
Define
Prioritised the novice-to-intermediate investor journey where insight-to-action friction was highest.
Ideate
Explored watchlist, signal, and buy-flow concepts, balancing information density with confidence-building cues.
Prototype & Test
Ran moderated tests on the analysis-to-purchase flow; reduced steps and clarified risk messaging.
Design & Handoff
Delivered a dark-friendly data UI kit — charts, tickers, and order forms — for the build team.
Solution
What shipped
Insight Engine
Curated buy/hold/sell suggestions with the reasoning behind each signal, in plain language.
Portfolio Pulse
A live portfolio view with performance breakdowns, sector exposure, and risk indicators.
Confident Ordering
A streamlined purchase flow with previews, cost breakdowns, and guardrails against common mistakes.
Screens