Forecasting in Pharma
A forecasting workspace for pharmaceutical planners to analyse disease trends and predict medicine demand over a chosen horizon. The design challenge: make dense statistical models legible and actionable for non-statisticians.
Process
How it came together
Discover
Worked with demand planners and analysts to understand existing spreadsheet-driven forecasting rituals.
Define
Defined personas across planning, procurement, and leadership, each needing different altitude on the same data.
Ideate
Concepted dashboard layouts and scenario-comparison patterns, pressure-testing them against real planning cycles.
Prototype & Test
Tested chart comprehension and scenario workflows with planners; simplified terminology and defaults based on findings.
Design & Handoff
Delivered a data-visualisation style guide with chart types, states, and thresholds for consistent reporting.
Solution
What shipped
Forecast Dashboard
A single view of projected disease incidence and medicine demand with confidence ranges, by region and period.
Scenario Modelling
Compare best/expected/worst-case scenarios side by side and see supply implications instantly.
Smart Alerts
Threshold-based alerts that flag demand spikes and stock risks before they become shortages.
Screens